Partner With Fundamental Finance

Join us in shaping the future of financial education through collaboration and innovation
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Mastering Money
One Lesson at a Time

Learn, apply, and take control of your money with smart tools and gamified lessons

Coming soon to

App Store

Coming soon to

Google Play

Get Started

The FunFi App

FunFi delivers the real-world money skills people never learn through gamified lessons, smart tools, and Toro the Bull, your AI financial guide. A product of Fundamental Finance.

AI-Powered Learning

Toro, your personal AI assistant, answers questions and guides you through your financial journey with quick, simple explanations.

Climb the Ranks

Earn XP through lessons and quests. Build streaks, unlock badges, customize your avatar, and rise on the leaderboard as you learn.

Your Personalized Learning Path

Choose the financial topics that matter to you and get a custom path designed to build the right skills at your own pace.

Discover the Future of Finance

Learn, level up, and unlock your financial power with FunFi

AI-Powered Learning

Toro, your personal AI assistant, answers questions and guides you through your financial journey with quick, simple explanations.

Earn XP through lessons and quests. Build streaks, unlock badges, customize your avatar, and rise on the leaderboard as you learn.

Choose the financial topics that matter to you and get a custom path designed to build the right skills at your own pace.

Discover the Future of Finance

Learn, level up, and unlock your financial power with FunFi

Free Financial Tools to Master Your Money

Whether you're budgeting, converting currencies, calculating zakat, or splitting a bill, our free financial tools make planning and managing money simple. Explore calculators built to match your lifestyle, align with your values, and save you time.

Get Early Access
to Our Mobile App

Be among the first to explore FunFi, designed to make mastering money simple, practical, and fun!

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Frequently Asked Questions

Everything you need to know about Fundamental Finance and FunFi

What is Fundamental Finance?

Fundamental Finance is the UAE’s leading financial education platform. Our flagship app, FunFi, is the first 100% free gamified financial literacy app designed for young adults and professionals. It teaches essential money skills such as budgeting, credit, investing, and Islamic finance through quizzes, lessons, and interactive tools.

Why partner with Fundamental Finance?

Partners gain brand visibility, access to an engaged audience, and opportunities to integrate tools or sponsor content inside FunFi, while helping shape the region’s financial future.

What topics can I learn about in FunFi?

The app covers a wide range of essential topics, including budgeting, building credit, managing loans, investing, Islamic finance, taxes, retirement planning, entrepreneurship, and avoiding scams—everything you need to manage your money confidently in the UAE.

How does the gamification work?

You earn XP by completing lessons, quizzes, and daily challenges. As you progress, you can unlock badges, collect parts to build your own custom avatar, climb the leaderboard, and stay motivated with streak rewards and referral bonuses.